In this episode of Neuromarketing on Allegro, the hosts, Tomasz and Karolina, interview the renowned neuromarketing expert Roger Dooley, the author of Brainfluence. They delve into the impact of emotional factors on decision-making in business-to-business markets and discuss the ethical implications of neuromarketing techniques.
Roger shares insights on the evolution of neuromarketing and its application in today’s digital landscape. The conversation also touches on the effectiveness of fundamental marketing principles and the democratization of neuromarketing during the pandemic. Throughout the episode, listeners gain valuable perspectives on ethical persuasion, marketing strategies, AI applications, and the importance of addressing both rational and emotional factors in sales and marketing.
If you enjoyed our show, please subscribe to our podcast and be sure to join our Facebook group: https://www.facebook.com/groups/neuromarketing.na.allegro
Visit also our websites:
https://albarimarketing.pl/
https://swietoniowski.pl/
